There’s something familiar about this article… https://medium.com/@cdobro/whats-a-neoliberal-good-for-ac4bea831397
While I don’t apply the label to myself, I understand why some of the more pragmatic liberals out there would want their own contentious label (like “socialist”) that inflames passions and creates some intrigue. Just calling yourself a “liberal” has become too vague, and labels like “technocrat/pragmatist/centrist” imply a certain wishy-washiness that people with strong ideals like to avoid.